Smart Women and Smart Benefits = Smart Investment

When women are aware you support women owned businesses:

• 79% would try your product or service
• 80% would solidify their brand loyalty
• 51% would give a company a second chance if a product or service missed the mark the first time.

Source: WBENC
 

Women and Auto

• Women buy more than half of the new cars in the U.S., AND influence up to 80% of all purchases.
• Women also request 65% of the service work done at dealerships.
• Women spend over $200 billion on new cars & mechanical servicing of vehicles each year.
• 45% of all light trucks and SUVs are purchased by women.

Source: Women-Drivers.com, 2010

• Women continue having poor experiences when trying to buy a ca
• 3/4 of women surveyed say they feel misunderstood by car marketers.

Source: Forbes, 2010

Women Spread the Word

• A study of 2,000 women in Canada and the U.S. showed that traditional web sites (70%) have now surpassed traditional forms of word-of-mouth (58%) as their preferred method for getting the word out about products and services.
• The study also found that only 28% of women decide what products or services to buy with out looking for some kind of help.

Source: Harbinger Women and Word of Mouth Study, October 2010

Women and Spirits

• Middle-aged women account for 62% of vodka purchases made in stores. About 60% of the growth in US spirits consumption is in the vodka category;

Source: Diageo, February 2010

Women influence $90 billion worth of consumer electronic purchases in 2007

• 61% of women influence household consumer electronic buying decisions

Source:Consumer Electronics Association
 

She’s Got Game! Women And Sports:

• 47.2% of major league soccor fans
• 46.5 of MLB fans
• 43.2 of NFL fans
• 40.8% of NHL fans
• 37% of NBA fans
• Women purchase 46% of NFL merchandise
• Women spend 80% of all sports apparel dollars and control 60% of all money spent on men's clothing.

Source: Street & Smith's SportsBusiness Journal, Dec. 2001/The NDP Group

Women process information & make purchasing decisions differently than men

Women account for 85% of all consumer purchases, including everything from autos to health care

Women make more than 80% of all consumer purchasing decisions

• Women control over 80% of all purchase decisions and at a rate of 2:1 are more likely to refer family and friends then men.

Source: Trendwatching, August 2007

Using SmartTalk to talk to women:

• SmartTalk attracts over 2,000 mature, smart and financially secure women per show and produces 25 shows in five cities each year.
• Sponsors have the unique chance to stimulate sales through trial usage of products or services and test and measure products face–to–face with a loyal, diverse, educated and professional group of women before and after each event.
• Sponsors have the opportunity to create loyalty by associating their products to the issues, events, charities and organizations that resonate with a relevant audience.
• Each sponsor can customize the level of sponsorship they would like to participate in–from hosting VIP receptions to investing in blocks of tickets.
• Word–of–mouth marketing has evolved to one of the most powerful ways to connect with consumers. Because now when women talk, they blog, email and chat about you.
• We support many charities.  In fact, when price and quality are equal, 79 percent of Americans will switch brands to support a cause they believe in (Cone/Duke University Behavioral Cause Study, 2008). So we offer a chance for your company to be branded with many charities already partnered up with us.